USAA 250 Microsite
CAMPAIGN EXPERIENCE · USAA
The USAA 250 microsite introduced
the National Military Monument, guided visitors through historical military
records, and prepared them for an eventual on-site experience.
Eddie Gomez (UX Lead)
Cindy Barrantes Calvo (Senior UX Designer)
Nixin Weng (Mid-level Visual Designer)
TEAM
TOOL
Figma
TIMELINE
2 weeks, summer 2026
OVERVIEW
Designing a Digital
Memorial Experience
USAA launched a campaign microsite to introduce a national memorial honoring the 250-year history of U.S. military service. The experience was designed to educate visitors about the monument, help them search historical military records, and bridge the digital experience with an eventual on-site visit.
Creating Clarity Through Visual Design
CHALLENGES
Working from an established UX foundation, I led the UI design for a responsive campaign microsite, translating USAA's newly introduced brand system into a cohesive visual experience
within a two-week timeline.
Project Highlights
As the sole UI designer, I focused on crafting a polished mobile experience that brought the approved UX to life. Through multiple rounds of visual exploration, I refined the interface to improve clarity, hierarchy, and overall usability. The final designs established
a cohesive experience that aligned with USAA's evolving brand system.
To learn more about my work on this team, feel free to reach out to me. 📩